<h1 dir="ltr" style="text-align:">Designing Acquisition Channel</h1>(keep in mind the stage of your company before choosing your channels for acquisition.)​<div data-lexical-table-container="true"><table><colgroup><col><col><col><col><col><col></colgroup><tbody><tr><th style="border:1px solid black;width:75px;vertical-align:top;text-align:start;background-color:#f2f3f5">Channel Name</th><th style="border:1px solid black;width:75px;vertical-align:top;text-align:start;background-color:#f2f3f5">Cost</th><th style="border:1px solid black;width:75px;vertical-align:top;text-align:start;background-color:#f2f3f5">Flexibility</th><th style="border:1px solid black;width:75px;vertical-align:top;text-align:start;background-color:#f2f3f5">Effort</th><th style="border:1px solid black;width:75px;vertical-align:top;text-align:start;background-color:#f2f3f5">Speed</th><th style="border:1px solid black;width:75px;vertical-align:top;text-align:start;background-color:#f2f3f5">Feedback</th></tr><tr><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start">Organic</td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start">​</td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td></tr><tr><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start">Paid Ads</td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td></tr><tr><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start">Referral Program</td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td></tr><tr><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start">Product Integration</td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td></tr><tr><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start">Content Loops</td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td><td style="border:1px solid black;width:75px;vertical-align:top;text-align:start"> </td></tr></tbody></table></div> <h2 dir="ltr" style="text-align:">Detailing your Acquisition Channel</h2>

GrowthX

Amplitude: From Events to Insights

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Learning Experience

Brand Attribution

Learn how to measure brand impact in a structured manner to increase your company’s revenue.

Abhishek Patil

Influence Selection

Learn how to design an influence framework around your brand to maximise your marketing ROI.

Account Based Marketing

Learn a structured approach to integrate ABM into your marketing operations & drive increased revenue

Cohort Analysis

Learn how to build for your user cohorts and solve for retention, acquisition, and more

Monetisation

Learn to solve monetisation problems at work & build strategies to increase free-to-paid conversions

Learn to implement SEO strategies that increase organic traffic and improve inbound lead quality.

Tech Foundations

Learn the basics of frontend, backend and data based foundations to ensure solid deployments w tech

Paid Marketing

Learn the fundamentals of how paid marketing works. Build & implement paid campaigns across channels

Founder Branding

Learn the fundamentals of building a strong founder first brand & leverage it to hire great talent

Email Marketing

Learn how to set up email as a channel and build the 0 → 1 strategy for email marketing

ELEVATE

Learn A - Z of cracking product interviews.

Member Outcomes 

Build Proof of Work

Build the right Proof of Work to crack a role and elevate your personal brand

Crack Product roles

Ace Product Management interviews and land your dream product job. These modules give you the edge to succeed in interviews.

Crack Marketing roles

Our marketing interview course teaches you the essential skills you need to ace your marketing interview.

Crack Growth roles

Our Growth Interview course teaches you the essential skills you need to ace your Growth  interview.

Member Outcomes

LinkedIn for Personal Branding

Learn how to build a solid personal brand by publishing content on LinkedIn.

(keep in mind the stage of your company before choosing your channels for acquisition.)

Choosing the right channels: boilerplate

Channel Name	Cost	Flexibility	Effort	Speed	Feedback
Organic
Paid Ads
Referral Program
Product Integration
Content Loops